Client: Keurig Dr Pepper

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Strengthen corporate recognition and influence around sustainability and position SMEs as industry experts through strategic executive visibility and thought leadership.

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Position: Account Manager, Porter Novelli

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Strategy development, earned + paid media, conference submissions, ghostwriting, messaging.

Client: Mars

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Influenced industry human rights practices and amplified research to targeted stakeholder groups through bylines, conferences and owned channel communications.

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Position: Account Manager, Porter Novelli

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Strategy development, earned + paid media, conference submissions, ghostwriting, messaging.

Client: thankyou 

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Guerilla marketing + PR campaign petitioning the world's largest CPG companies to make + distribute Australian social enterprise thankyou’s products globally and create a greater impact on fighting global poverty.

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Position: Freelance Consultant

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Strategy development, campaign messaging, earned/paid influencer partnerships, budget management, contract negotiation, remote event + photoshoot production. ​

Client: Celebrity Cruises 

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Refined brand vision to champion female empowerment. Developed media strategy + recruitment program to motivate girls to pursue STEM careers. Quickly pivoted plan due to COVID-19 and executed pared-down strategy.

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Position: Senior Account Executive, DeVries Global

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Strategy development, campaign messaging, media relations, executive positioning, media training, interview coordination, event production.

Client: Pandora Jewelry

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Insert brand into a culturally relevant conversation to establish brand values + executive thought leadership. Secured nonprofit partnerships, grassroots influencer support, and regional online + broadcast coverage to celebrate inspiring students.

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Position: Senior Account Executive, DeVries Global

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Culture tapping, non-profit partnerships, earned media, broadcast interviews, micro-influencer partnerships