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Global campaign for thankyou, an Australian social enterprise fighting global poverty.

This CSR campaign petitioned two of the world’s largest CPG companies to make and distribute thankyou’s products globally without purchasing thankyou, flipping the process for companies accustomed to buying brands.

 Through a guerilla social media marketing + PR campaign, we got consumers around the globe to show they want to buy thankyou’s products – answering the distributors’ biggest question before they even had the chance to ask.

2.6B impressions (earned media + social) and counting.

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