Global campaign for thankyou, an Australian social enterprise fighting global poverty.

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This CSR campaign petitioned two of the world’s largest CPG companies to make and distribute thankyou’s products globally without purchasing thankyou, flipping the process for companies accustomed to buying brands.

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 Through a guerilla social media marketing + PR campaign, we got consumers around the globe to show they want to buy thankyou’s products – answering the distributors’ biggest question before they even had the chance to ask.

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2.6B impressions (earned media + social) and counting.