Celebrity Cruises 

Celebrity Edge (2018): Redefined brand through new product launch. Provided strategic communications council during rebranding process, crafted branding guidelines + messaging, executed integrated strategy. Coordinated multiple reveal events, exclusive interviews, SMT, embargoed ship tours, personalized immersion sessions and ongoing media relations. Hosted 180+ media across four pre-inaugural sailings, generating 3B+ impressions.

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Celebrity Flora (2019)

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Celebrity Apex (2020)